Listen to what is being said about your brand in print, web, radio, TV and social media. Understand the value of your image by cross-referencing data and metrics related to each media. Communicate by scheduling posts to be published on your social pages and identifying the most interesting journalists for your press releases.
Best practices to reach your goals
Protect your brand with monitoring in every media and in-depth sentiment analysis, identifying influencers, key messages and related topics.
Monitor keywords, hashtags and pages most relevant to your brand on social media. Analyze conversations thanks to AI and schedule on the calendar the posts you want to publish curating every aspect of them
Monitor and benchmark the media presence of competitors against that of your brand and communicate effectively in an increasingly competitive marketplace
Receive daily articles that are most useful for understanding trends in market sectors relevant to your brand. This will allow you to stay up-to-date and intercept news as it hits the media landscape
A daily press review with mentions useful to your business is an indispensable tool for any business. Find out what the most authoritative and institutional sources say about your brand or organization
Monitoring web sources, along with press, is a key tool for not missing any brand mentions within the online landscape.
Checking for any mentions of the brand, product or key speaker during informational radio programs is very important. In fact, radio is a constantly growing medium in terms of audience
Mention of the brand or key figures for one's organization on TV is an element of strategic visibility, as television is still the medium with the highest audience share
Social media listening and real-time analysis of results are indispensable today for businesses of all sizes. These two steps are complemented by the scheduling of the editorial calendar through PostPickr on the social pages managed by the brand.