Our analysis is based on results from content monitoring activities, to be interpreted by our team of Specialist Analysts. Contents must be organized to inform the customer of the current company image and market positioning and to guide marketing and communication decisions.
Media monitoring is the first step to make complex analyses to promptly and independently assess the media presence (press, TV, radio, web and social media) of a brand, body or business. In brief, to measure media relations effectiveness and deriving reputation.
Every day Analysts work on information identification and classification and perform specific analyses by title, product, brand, subject or any other focus of interest.
Quantitative and qualitative indexes are given and a level of content relevance is established based on a number of parameters referred to printed articles, TV/radio programs, the Internet and social media. In other words, measurement and judgement are combined using sophisticated software as well as Analysts’ care and skills. Detailed quantitative and qualitative reports are produced as a result of this analysis:
L’Eco della Stampa’s media analysis services give access to more evolved and thorough services, thus providing effective support to all communication professionals.
The company can rely on its consolidated experience and can provide benchmarking assessment.